Professional email marketers use a video in their email or newsletters because that helps to provide more extensive visual information about a topic. Especially that boosts engagement of your email. Learning how to send a video through email is important, it is one of the most straightforward and popular communication ways.
Keep reading this post and you will learn the perfect steps for sending a video (that is too large ) through email, additionally, we share with you the 2 easiest ways to send it.
Benefits of sending a video through email
Here are some key benefits you get when you are sending a video through email.
Firstly, by using video in your email, the recipient visually better understands the information you shared, you can capture more attention of the recipient and help to boost engagement rather than plain text. A single individual may find it difficult to read lengthy, complicated email texts.
Secondly, videos can help build trust and credibility. By showing your face or presenting your message through video, you create a more personal connection with your audience.
Lastly, that can help drive traffic to your website or landing page. Including a video in your email can encourage recipients to click through and explore more about your brand or offer.
Why send a video through email?
Send video through a email is common way to give information in video format to your recipients without writing lengthy text. The best strategy to improve engagement is to use video with text messages in your email because most of the subscribers love to watch videos rather than text. When you are using video in your emails can increase the click rate by 300%. (Source: Oberlo)
Here are show you the step-by-step 2 easiest ways: How to send a video through email to your recipients or subscribers.
How to send a video through email using a URL
Have thousands of subscribers or are even bigger and want to send videos through email, you need the best email marketing tool, which you don’t have, to join first.
Want to send one or a few recipients you can do this using this method. This method works on platforms like Gmail, Yahoo Mail, Outlook, AOL Mail and also email marketing tools.
The following data from the email marketing benchmark report
This data shows Vimeo performing well compared to other platforms.
1. Upload the video
Simply upload a video on YouTube, Vimeo or some other platform that you want. In our case I choose YouTube.
Go to YouTube and click on the “video icon” You will see the three options choose “Upload video” Now, press the button “SELECT FILES” then select video from your computer, and press the open button. You will see the video upload progress bar on the screen. After the video is uploaded, add a title, description and related tags of the video topic.
Then create the custom thumbnail, the thumbnail is the first thing subscribers see in your email or newsletters when they open your email. Create an eye-catching thumbnail using Canva, use the thumbnail/image size would be 1280×720 pixels.
To upload your thumbnail find the section “Thumbnail” Click on the “Custom thumbnail” button and upload.
Congratulations you successfully uploaded the video on YouTube. Go to your channel page and find the video you uploaded, On the right-hand side of the video title, click on three dots then click on the “Share” button. YouTube generates a unique link to your video, copy it, we need this link in the next step.
2. Link the video in your email or newsletter
Embed a video in your email, Simply copy the unique link of the video you uploaded, and before that make a Thumbnail/image/GIF of the video inside of your email and add a link to the video to make the image (Thumbnail) it clickable.
Suppose, the recipient or subscriber clicks on the Thumbnail/image/GIF of the video they are redirected to the YouTube platform where they can watch the full video.
Additionally, you can use it to redirect your recipient or subscriber to your landing page, YouTube, Vimeo or some other medium that can watch your full video.
3. Test your email
After completing both steps, send a test email to yourself to sure everything works well before sending it to your subscribers or recipients. Everything works perfectly now you are good to go and send emails or newsletters to your subscribers.
How to send a video through email using an attachment
Sending a video through email using an attachment file is part of the email, recipients can download the video to their computer/mobile from the email, without being redirected to another platform to watch the full video.
Gmail is one of the most widely used email providers, and sending videos through it is a breeze. Here is the step-by-step guide to attach the video to your email.
Note: we used Gmail to attach a video to an email, you can use it. If you have Yahoo Mail, Outlook follows the same procedure.
1. Compose a new email
Log in to your Gmail account and click on the “Compose” button to start a new email. Write a text email that the recipient clearly understands your topic and that sure video in the email has extensive information about the topic.
2. Click on the attachment file
In the email composition window, you’ll find an attachment icon at the bottom toolbar. Click on it to attach a video from the computer/mobile.
3. Select the video file
A window will pop up, Please navigate to the folder where your video is stored and select it. Click on the “Open” button to attach the video to your email. You will see the video upload bar on the screen.
4. Send the email
After uploading the video, you can add recipients, subject lines, and messages to your email. Double-check everything is good and click on the “Send” button to send the email with the attached video.
How to compress a video for send through email
Why do need to compress video, Gmail, and Yahoo Mail the exceeded limit of attachment files is 25MB and Outlook has 20MB. Suppose you have a big size of the video, according to these platforms exceeding the limits, so, you need to compress the video. Here’s how to compress a video for easier emailing:
1. Choose a video compression tool
There are various video compression tools/software available, both online and offline. Here recommend to to use an online tool to compress video. This tool helps to compress video up to 78%.
Upload your video by clicking on “Choose File”. Select that video from the computer, want to compress.
2. Adjust the compression settings
After uploading the video, Click on the settings icon that has above the “Compress Now” button. Just slide down to see the option “Select target size (%)”. For example: If you have a video, size is 100MB and want to compress it up to 22MB, Just Select the target size = 22%. Adjust these settings according to your requirements and preferences.
3. Start the compression process
Once you’ve customized the compression settings, initiate the compression process. The time taken will depend on the size of the video file and the processing power of your computer.
4. Download the compressed video
After the compression process is complete, download the compressed video file to your preferred location on your computer/mobile.
By compressing the video file, you can reduce its size and make it easier to send via email. Remember to consider the quality and compatibility of the video after compression to ensure a smooth viewing experience for the recipient.
Conclusion
In conclusion, Sending videos through email doesn’t have to be a challenging task. By following the steps outlined in this comprehensive guide, you can effortlessly share videos with your friends, colleagues, or newsletter subscribers. Whether you’re using email providers like Gmail, Yahoo Mail, email marketing tool or Outlook, or compressing video files for easier emailing, our step-by-step instructions have got you covered.
No more struggling with large file sizes or compatibility issues. With the right techniques and tools at your disposal, you can send videos through email hassle-free. So don’t let technical difficulties hold you back. Start sharing videos seamlessly and effortlessly today!