A dynamic email template is like a chameleon in the email world. It's an email template that can change and adapt its content based on certain variables or conditions. Essentially, it's a smart template that can personalize its content to cater to different recipients.

For instance, if you're running an e-commerce site, a dynamic email template could display different products or recommendations based on the recipient's past purchases or browsing history. Engagement and conversion rates may be greatly increased with this degree of personalisation.

So, in a nutshell, a dynamic email template is your secret weapon for delivering hyper-personalized and relevant content to your audience. How cool is that?