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Home > ActiveCampaign vs Hubspot: You Need to Know Best CRM

ActiveCampaign vs Hubspot: You Need to Know Best CRM

ActiveCampaign vs Hubspot

In the ever-evolving world of customer relationship management (CRM) solutions, two heavyweights stand tall: ActiveCampaign and Hubspot. Both platforms offer a complete suite of tools designed to streamline marketing, sales, and customer service processes. But do you know which CRM reigns supreme? In this article, we will dive deep into the ultimate showdown of ActiveCampaign vs Hubspot, also comparing their features, functionalities, and performance to determine which platform is the clear winner.

ActiveCampaign, offer powerful automation capabilities and is best for small and mid-sized businesses who looking for robust email marketing and CRM functionality. On the other hand, Hubspot, offer seamless integrations and comprehensive marketing automation features that best for larger enterprises that need a fully scalable CRM solution.

As we pit these two CRM giants against each other, we’ll examine their strengths and weaknesses like user-friendliness, pricing plans, and customer support. Whether you already use one of these CRMs or are considering adopting one for your business, this article will provide you with the insight you need to make an informed decision.

So buckle up as we set out on a trip to see which CRM ultimately triumphs in this grand competition. So without wasting time let’s start.

Why CRM is important for businesses

So in this paragraph, we examine the importance of CRM for businesses and next thoroughly compare ActiveCampaign vs. Hubspot.

CRM is one of the most powerful software that assists businesses in streamlining customer data so that teams like sales, marketing, and customer service can all access it. Businesses may tailor customer communications and deliver superior customer service by having a complete picture of all client interactions. This CRM software also gives businesses the ability to automate repetitive processes like emailing, booking appointments, and following up with prospects. As a result, businesses can focus on more crucial duties like closing transactions and developing client relationships while saving time and resources.

The CRM comparison of ActiveCampaign vs Hubspot

In this section, we compare the CRM of ActiveCampaign and Hubspot and also identify who is the winner.


The CRM from ActiveCampaign delivers basic CRM capabilities including contact management, deal tracking, and task management and is best for small and mid-size businesses. Additionally, they may automate their sales procedures and can build niche marketing campaigns using activecampaign’s CRM.


On the other hand, Hubspot’s CRM is built for bigger businesses and provides more sophisticated CRM capabilities like lead scoring, predictive lead scoring, and sales forecasting. Additionally, businesses can build a smooth end-to-end sales process thanks to Hubspot’s CRM’s integration with the platform’s marketing and sales automation tools.

Both ActiveCampaign and Hubspot have CRM capability, however, Hubspot’s CRM is more sophisticated and scalable. ActiveCampaign’s CRM lacks more sophisticated capabilities like lead scoring and sales forecasting because Hubspot’s CRM is intended for larger businesses.

Features and AI Tools Comparison of ActiveCampaign vs Hubspot

Businesses may manage their customer interactions with the aid of a variety of features and AI capabilities provided by ActiveCampaign and Hubspot. Email marketing, marketing automation, sales automation, CRM, and messaging are some of ActiveCampaign’s functionalities. The platform’s AI-powered technologies assist businesses in segmenting their audiences, automating marketing and sales processes, and personalizing client communications. Additionally, the machine learning algorithms used by ActiveCampaign examine your customer behaviour to forecast the likelihood that a certain client will convert.

The features of Hubspot include content management, CRM, marketing automation, and sales automation. This platform’s AI-powered solutions support businesses in automating their sales and marketing procedures, personalizing their customer communications, and search engine optimizing their content. Furthermore, Hubspot’s machine learning algorithms assess your customer behaviour and forecast a customer’s likelihood of conversion.

Although ActiveCampaign and Hubspot both provide comparable functionality and AI tools, ActiveCampaign has more sophisticated automation capabilities. Businesses may design intricate workflows based on consumer behaviour with ActiveCampaign’s highly customizable automation workflows. Hubspot’s workflows, on the other hand, offer less customization, so businesses may need to leverage third-party connections to match ActiveCampaign’s level of automation.

Advanced Automation and Workflow Capabilities Comparison

One of ActiveCampaign’s key advantages is its automation features. Businesses can use this platform to build sophisticated automation workflows based on customer behaviour. Businesses can design workflows that send customers targeted emails based on their online behaviour, such as the pages they visit, the goods they look at, and the forms they fill out. Additional actions that can be triggered by ActiveCampaign’s automation workflows include adding a contact to a list, removing a contact from a list, notifying a team member, and updating a contact’s details.

The automation features of Hubspot are also fairly sophisticated. Businesses may use the platform to build workflows that are based on a range of parameters, including form submissions, website visits, and email opens. Businesses can also leverage Hubspot’s automation workflows to streamline their sales procedures, like scheduling meetings with prospects and sending follow-up emails to leads.

Although both Hubspot and ActiveCampaign provide sophisticated automation features, Hubspot’s workflows are less flexible and customized than ActiveCampaign’s. Hubspot’s workflows are constrained in their intricacy, but ActiveCampaign’s workflows enable businesses to build intricate automation sequences depending on a variety of parameters.

Integration Comparison of ActiveCampaign vs Hubspot

Another crucial aspect to take into account when selecting a CRM solution is integration. Both ActiveCampaign and Hubspot have connectors with a variety of third-party programs, including Salesforce, Shopify, and Zapier. Hubspot’s integration options, however, are less sophisticated than those of ActiveCampaign. Hubspot only has about 100 integrations, compared to ActiveCampaign’s over 290.

The integrations offered by ActiveCampaign can be customizable more than those offered by Hubspot. Through the connectors offered by ActiveCampaign, businesses may streamline processes and give clients a more tailored experience. Hubspot’s integrations, on the other hand, have fewer customization options and can force businesses to use third-party support to match an ActiveaCmpaign’s level of customization.

Email Deliverability Comparison

When we select a CRM solution, email deliverability is a crucial issue to take into account. Although both Hubspot and ActiveCampaign provide powerful email marketing capabilities, their email delivery rates vary. With an average delivery rate of 97%, ActiveCampaign’s email deliverability rate is consistently good. This platform uses machine learning algorithms to examine consumer behaviour and send customers customized emails, increasing the likelihood that communications will arrive in their inboxes.

With an average delivery rate of 95%, Hubspot’s email deliverability rate is likewise very high. This platform’s email marketing tool enables businesses to create and send clients customized emails based on their behaviour, which improves the chances to your emails will reach inboxes.

So, Both ActiveCampaign and Hubspot provide high email delivery rates, but ActiveCampaign has an edge over Hubspot due to its machine-learning algorithms. Thanks to ActiveCampaign algorithms, which analyze your customer behaviour and send customers personalized emails. So your emails are more likely to arrive in the mailbox.

Pricing Plan Comparison of ActiveCampaign vs. Hubspot

Pricing is usually an important consideration when you select a CRM solution. Depending on your needs and the size of your business. So ActiveCampaign and Hubspot provide various pricing options we covered beloved.


Pricing for ActiveCampaign ranges from $29 for the Lite plan to $229 for the Enterprise plan each month. Additionally, this platform provides a free trial so that you can test it out before committing to a subscription plan.


Hubspot’s Starter package has a $18 monthly price restriction, while the Enterprise plan has a monthly ceiling of $3,200. Additionally, this platform provides a free trial so that you can test it out before committing to a subscription plan.

The pricing plans offered by ActiveCampaign and Hubspot differ, although ActiveCampaign’s are more reasonably priced than Hubspot’s. Additionally, ActiveCampaign is a more affordable choice for small and mid-sized businesses because its price plans include capabilities that are similar to those of Hubspot.

User feedback and review Comparison of ActiveCampaign vs Hubspot

When selecting a CRM solution, user feedback and reviews are crucial factors to take into account. Positive reviews and ratings may be found for ActiveCampaign and Hubspot on well-known review platforms like G2 and Capterra. On both websites, ActiveCampaign has a slightly better rating than Hubspot.

Users of ActiveCampaign laud the platform’s sophisticated automation powers, adaptable processes, and reasonable price options. This platform’s scalability, integrations, and extensive CRM capability, on the other hand, are highly praised by Hubspot’s users.

Both Hubspot and ActiveCampaign have favorable user comments and reviews; but, ActiveCampaign’s slightly higher rating suggests that it may be a more well-liked choice among consumers.

Conclusion and Final Thought

Both CRM solutions, ActiveCampaign and Hubspot, have their benefits and drawbacks when compared for features, functionality, and performance. ActiveCampaign is a well-liked choice among small and mid-sized enterprises due to its sophisticated automation capabilities and inexpensive price levels. On the other side, larger businesses frequently choose Hubspot due to its scalability and extensive CRM capability.

The decision between Hubspot and ActiveCampaign ultimately comes down to the requirements and size of the company. ActiveCampaign might be a better choice for small and medium-sized businesses seeking a cheap CRM solution with cutting-edge automation features. Hubspot, on the other hand, can be a better choice if a company is bigger and in need of a scalable CRM solution with extensive capabilities.

In conclusion, ActiveCampaign and Hubspot are both top-notch CRM programs that may assist businesses in managing their client interactions and streamlining their business processes. Businesses can choose the CRM system that best meets their needs by taking into account the aspects covered in this article.

Additionally, If you have any questions or doubts let me in the comment below. I answer your questions and don’t forget to share this article.

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